{"id":1443,"date":"2024-03-28T17:59:06","date_gmt":"2024-03-28T21:59:06","guid":{"rendered":"https:\/\/uxcribe.cl\/wp26\/?p=1443"},"modified":"2024-10-04T14:49:16","modified_gmt":"2024-10-04T14:49:16","slug":"por-que-es-importante-un-seo","status":"publish","type":"post","link":"https:\/\/uxcribe.cl\/wp26\/por-que-es-importante-un-seo\/","title":{"rendered":"\u00bfPor qu\u00e9 es importante un SEO?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Habitualmente es larga la lista de acciones que debes tener presente para producir tu p\u00e1gina web. Muchas de ellas m\u00e1s menos ubicas: un dise\u00f1o atractivo y \u00fatil, que funcione perfecto el carro de compras, que se despliegue bien el cat\u00e1logo de tus productos, los m\u00e9todos de pago y distribuci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, de alguna manera, presientes que hay un mont\u00f3n de otras acciones que desconoces su importancia o simplemente desconoces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desarrollar tu sitio web depende de un dise\u00f1ador y de un programador. Adem\u00e1s, est\u00e1 el especialista SEO (Search Engine Optimization). \u00bfHab\u00edas o\u00eddo de \u00e9l? Es el profesional (lo expresaremos coloquialmente) que tiene el papel de \u201chacer conocida\u201d tu p\u00e1gina web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfHas pensado que debes tener a alguien que te d\u00e9 una mano con eso?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Presta atenci\u00f3n al servicio SEO para que tu salida al mundo de la web siga una ruta de crecimiento constante. Pero \u00bfqu\u00e9 hace un SEO?&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tareas de un SEO<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Estudia \u201cpalabras clave\u201d (<a href=\"https:\/\/blog.hubspot.es\/marketing\/que-son-palabras-clave#:~:text=Las%20palabras%20clave%20son%20t%C3%A9rminos,encontrar%20informaci%C3%B3n%20de%20su%20inter%C3%A9s.\">keywords<\/a>) para tu negocio. Ellas son las que te definen en la b\u00fasqueda web. Son palabras por las cuales los clientes podr\u00edan seguirte la pista en Google o Bing. Para que esto funcione es importante elegir las palabras que tengan m\u00e1s tr\u00e1fico y menos competencia.<\/li>\n\n\n\n<li>Optimizan la arquitectura del sitio web de tu emprendimiento. Los especialistas se preocupan de que la informaci\u00f3n est\u00e9 ordenada, le dan una estructura eficiente, se preocupan de la l\u00f3gica c\u00f3mo debe organizarse la p\u00e1gina web.<\/li>\n\n\n\n<li>Agrega enlaces a tu web (Linkbuilding). \u00bfSab\u00edas que esto ayuda a subir la presencia de tu p\u00e1gina? Por ejemplo, tienes una tienda de comida y te gusta dar recetas. Las escribes en tu web y enlazas ciertas palabras a otros sitios web de calidad que puedan enriquecer tu receta. Por ejemplo, la opini\u00f3n de un especialista m\u00e9dico que hable de las bondades de la dieta mediterr\u00e1nea.<\/li>\n\n\n\n<li>Se encarga de aumentar las m\u00e9tricas. O sea, qu\u00e9 los KPIs clave crezcan como que tus clientes den m\u00e1s clic al carro de compras, te env\u00eden consultas o se inscriban a tu newsletter, solo por darte algunos ejemplos.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00ed, hay muchas m\u00e1s tareas que cubre un especialista SEO. Te aconsejamos recurrir a \u00e9l para que te explique en detalle lo que puede hacer y c\u00f3mo ayudar en tu emprendimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mientras, puedes profundizar en la <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide?hl=es\">gu\u00eda sobre SEO<\/a> de Google..<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Habitualmente es larga la lista de acciones que debes tener presente para producir tu p\u00e1gina web. Muchas de ellas m\u00e1s menos ubicas: un dise\u00f1o atractivo y \u00fatil, que funcione perfecto el carro de compras, que se despliegue bien el cat\u00e1logo de tus productos, los m\u00e9todos de pago y distribuci\u00f3n. Adem\u00e1s, de alguna manera, presientes que [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[19,20],"tags":[],"class_list":["post-1443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-web","category-uxcribe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 es importante un SEO?<\/title>\n<meta name=\"description\" content=\"Habitualmente es larga la lista de acciones que debes tener presente para producir tu p\u00e1gina web. 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